Horx matthias mega trends investing

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Image credit: ISPO. Increasingly, environmental awareness is becoming mainstream. The megatrend is not only changing social values, our everyday lives and politics, but is also challenging classic entrepreneurial thinking. It gained even more significance with the Corona crisis, which reminded us that humans are still part of nature.

In this context, environmental awareness and sustainability are becoming key economic factors. Business is challenged to consider sustainability, post-growth, and the common good, rather than focusing solely on maximizing growth and profit. Increasingly, politics is also fuelling this trend. Clearly, people who play sports are demanding that sports business providers Sustainability , fair trade and zero waste into their business models.

But they are also increasingly reflecting on their own behaviour and asking themselves what impact their choices in destinations and sports products have on their environmental footprint. Whether it's commuting, shopping or holiday and business trips: We are on the move to more places than ever before. The high level of mobility is also leading to a dissolution of the contrast between city and country: life models that were once typical of the city, such as individuality and pluralization, are reaching the countryside.

Conversely, village structures are also forming in the city, and the neighbourhood is becoming the centre of life. Sport plays an important role here: sports facilities such as basketball courts, running tracks, half-pipes or bouldering halls become meeting places, where the urban sports community sports community meets. Mobility in sport is increasingly defined by the merging of work and leisure.

The megatrends of health and neo-ecology are influencing mobility: getting from A to B will no longer be enough in the future - sustainability and health will become decisive. Work and leisure, sport and commuting will merge, Urban Outdoor is becoming the new office wear. At the same time, future trends in the sports industry will be increasingly shaped by the bicycle, which will leading to the bike boom is leading to: Wide bike lanes with e-bikes, bike sharing stations and cargo bikes increasingly characterize the cityscape.

In this way, the car is being deprived of its significance as a status object: In the future, it will be just one component among many in the mobility concept of the individual. All these megatrends and their interactions with each other will fundamentally change the way we do and experience sport. In the future, sports will no longer be about breaking records and setting best times, "but about anchoring a new attitude toward life in everyday life," says trend researcher Oona Horx-Strathern, wife of Matthias Horx and mother of Tristan Horx, at ISPO Munich But we are not there at all, not really.

There is no there, there. Conspiracy theories also have to do with this self-assurance. Conspiracy friends feel very brave and extremely important. You feel very different from everyone else — nothing like the stupid mainstream!

However, this is an indication that they actually feel completely unsettled. You can observe this particularly well in Donald Trump. But sometimes also with yourself. In the crisis, this constantly working machine of expectations suddenly came to a grinding halt. It suddenly became pointless. Many of us took a kind of internal inventory. Those who knew how to use the crisis in this respect got to know their inner ghosts and demons a little better.

They negotiated with them. And they were changing. We are sailing away from the old world, the pre-corona world. But where will we sail to? Roberto Gonsalves, available at Amazon How Change Happens There are two different views of the new normal that is emerging. One view assumes that something new is actually beginning. We may not yet know exactly what that is. But there is an indication that the future is going to go in a different direction.

The other mindset is represented by those who have always known everything. The crisis will not change anything. People, societies, are unable to change. Everything is going down the drain, only now it will go faster.

It is however, absolutely impossible for everything to remain as it was. That is the evolutionary principle. Birth, childhood, puberty, work, family and ageing. Do we not always experience that crisis in love, our professions or life meaning lead to new directions if we accept them? That is, if we find answers IN US instead of constantly referring to our claims and demands of the old normal? Sometimes distant disasters can change the course of history.

The terrible Lisbon earthquake in , which killed 60, people, led to a surge in the enlightenment in Europe, the effect of which extended far into the future. At that time Voltaire wrote his manifesto for the sense of mind, architecture, ways of thinking, mentalities changed; a new era began. This created a model of prosperity and progress that proved to be extremely successful for more than half a century.

But it created the future, it changed the world. The economy needs new legitimacy in the Corona era. A new narrative that connects us to customers, companies, the markets of the future. Erich Panofsky This crisis will change the global balance of power. It reveals where social systems have grown and where they have not.

Small countries, often led by women. New Zealand with Jacinda Ardern, Denmark, Portugal, Ireland, Iceland, Finland, Austria, and also Sweden with its cooperative special path — will not only get through the crisis better, they will be winners in terms of forming new levels of social trust.

In other countries, such as the USA, Brazil, Russia, the split, the inner breakdown, is all the more visible. Remember how the virus danced on the tables when the after-ski parties in Ischgl reached their peak. The Champions League football game Atalanta-Valencia on February 19, with 44, frenetic fans, spread the virus across southern Europe.

Now even the Munich beer festival Oktoberfest , has been canceled! The Octoberfest! That very symbol for the fun society, for the rituals of intoxication and the joy of life! It is a forbidden happiness in misfortune. The part that we can rid ourselves of is decadence. Decadence is the over-refinement of our living habits and demands. In short: we have weakened ourselves through self-pampering and no longer know what we stand for and what we really need.

We all try to live a good life. We therefore optimise enjoyment and then destroy it. Think of all the people who enjoy their excesses who then tell you about their supposedly great experiences. The stories that do not sound real, and have an emptiness about them as if they had only read about them. The emptiness in these stories is explained by their idea of what is beautiful precedes their experience.

What we cannot experience does not fill us up. This explains the insatiability of decadence. We will fly to Mallorca again, soccer games will take place, cruise ships will sail. But what will these cruise ships look like? Will football continue to move towards insanely expensive glamour stars and stadium riots? All of this had already reached its limits in the Old Normal. The cruise industry is currently preparing for a completely different future, just like the aerospace industry and slowly the auto industry, football and many other industries.

Many boom markets, as smart managers have known for a long time, will be smaller in the future, more volatile and slower. And yes, greener, more sustainable, more careful. The thesis is that the global economy will never reach its pre-corona overheated position. At least ten percent will be missing. However, without this crucial ten percent turbo capitalism does not happen.

That means the slowing down of globalisation. The No-calypse Without a doubt, this crisis has brought much suffering, excruciating insecurities, economic hardship. But at the same time, it gives us the chance to look at things differently. It makes things about the future clearer, more transparent. We can be thankful to those who kept civilisation running. We should be grateful that we are experiencing a crisis that differs significantly from the terrible disasters that our ancestors experienced.

When our grandparents crawled out of the rubble of World War II 75 years ago, it was barely conceivable that a peaceful, prosperous time would come. He who is grateful does not put his ego, his expectations, opinions and demands in the middle point of life. He sees what there is. And what can become of it with what he does.

We could be more relaxed. We could choose not to chase and react on every media-inflated hysteria, every galloping fear. We could be friendlier. To those we are connected to. But also with those we will get to know. We could be more responsible. For ourselves, for our own thinking, our feelings. It means being conscious enough to decide where to focus our attention.

And to understand how we generate meaning from experience. The future begins when we start to feel awe. And when we stop preventing the future by not believing in it. It is the end of October You are sitting in a cafe in Venice, on St. Soon there will be acqua alta again, the autumn flood. How high will it be this year? What has changed — possibly forever? Do people walk across the square? Do you wear all masks?